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What Tasks Should You Outsource to Your Virtual Assistant

If you want your business to be successful, you have to increase productivity. Trying to do everything by yourself will not get it done. You have to delegate some of the responsibilities so you can focus on activities that need your undivided attention. This is the reason why more businesses are hiring virtual assistants. But what tasks should you outsource to your Virtual Assistant?

1. Organizational Tasks

This is the primary function of virtual assistance. A business needs to organize its activities in order to perform more efficiently.

Otherwise, you could end up missing important meetings, submission dates, payments and appointments which could translate to foregone revenues or impact your business negatively. Efficient organization also leads to better time management.

Organizational tasks include:

  • E-mail filtering
  • Calendar management
  • Appointment setting
  • Follow ups
  • Phone handling
  • CRM updates

2. Support Services

Every business needs people to oversee key functions in their organization in order to keep operations running smoothly. There are the support services which are often referred to as back office work.

Here are support services you may want to outsource:

  • Customer service – If you are in retail, efficient customer service can help you retain customers.
  • Accounting – You can keep track of payroll, receivables, payables, inventory management and have financial reports ready when you need them.
  • IT – Computers, networks and websites must regularly be audited as these have a huge impact on business productivity.

3. Marketing and Promotion

Marketing and promotion play an important function in conceptualizing strategies to have your business gain traction. There are studies to be made, strategies to be designed and implemented. Marketing and promotion requires experience, time and constant management.

Among the tasks you need to outsource would be:

  • Digital marketing
  • Social media marketing
  • SEO
  • E-mail marketing
  • Lead generation

4. Technical Work

Entrepreneurs are talented individuals but the fact remains that they do not know everything. Even if they do most of the tasks that need to be done in a business, chances are they only have working knowledge at best.

There are technical works that have to be done and implemented for a business to maintain its growth progress. An entrepreneur may know how to do these things but they will detract his or her time from functions that deserve more attention.

Depending on the nature of your business, technical work could include the following:

  • Website design and management
  • Software development
  • Graphics design
  • Business transcription
  • Market research
  • Content marketing
  • Translation services

5. Sales

Every business relies on an effective sales team to generate revenues. Sales are the life-blood of an organization. They are the front-line people whose focus must only be on pushing your products or services.

Many businesses outsource sales to virtual assistants or freelancers because of the flexible compensation structure. You can have a strictly commission or performance based system or a hybrid which combines fixed payment and a commission.

The flexibility of the payment structure allows you to hire as many sales people as you want. This is why telemarketing has remained popular all these years.  

These are just a few suggestions on the tasks you should outsource to your Virtual Assistant. There could be others; the general idea is to outsource tasks that will allow you to improve productivity without compromising your cost parameters.

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