For your real estate business to thrive you must continually find ways to increase your leads list. This is especially true in a highly competitive market where demand is outpacing supply. The good news is technology has made lead generation easier. The Internet has opened up a number of online avenues that are excellent sources of qualified leads. But lead generation takes time. The truth is you can find unlimited leads using a real estate VA.
What is a VA? The acronym stands for Virtual Assistant, a professional who works online and is contracted to manage a specific set of responsibilities. The demand for virtual assistance has grown to a point that you can find one for every industry. This is especially in real estate, where delegating tasks to a VA is crucial to building the business.
Real estate agents usually outsource non- essential tasks to virtual assistants. These tasks include e-mail filtering, appointment setting, calendar management, phone handling, preparation and review of contracts and preparing presentation materials.
But you can also outsource lead generation work to your real estate VA. It doesn’t matter whether your VA has experience in the real estate industry or not. Virtual assistants by nature are great at data mining, sourcing and generally well- organized in their conduct of work. They will take to lead generation work like fish to water!
Finding quality leads comes down to knowing where to look for them. Once you’ve identified a good source for leads, it’s up to the real estate VA to deliver them to your website.
Here are the 4 best places online to find unlimited leads:
1. Social Media
We all know how important social media is for marketing. The sheer size of the daily population of social media users at 2.34 Billion people makes it a watering hole of potentially hot leads. But how do you use social media to generate leads?
Generating leads is about finding ways to get contact information. The first step is to stay active and maintain a regular presence by strictly following a posting schedule.
Not all social media networks function or “behave” the same way. You have to design a posting schedule that best adheres to the nature or culture of the social network community.
Here’s a posting schedule your real estate VA should follow:
|14x; 12am to 10pm||7x; 3am to 9pm|
|2x; 10am and 3pm||2x; 10am to 3pm|
|Google Plus||2x; 9am and 7pm||None|
|1 per day; 8am||None|
|1 new pin, 1 group pin; 2am to 4am, 8pm to 11pm||1 new pin, 1 group pin; 2am to 4am, 8pm to 11pm|
The schedule is based on the best time to post before activity starts to peak in each social network.
Make sure you share or post usable and relevant content. If you plan to blog, optimize your content by integrating popular keywords. Great content has been proven to effectively drive traffic to your website.
2. Get Found on Google Maps
Once your Virtual Assistant has leads going to your website, the next step is to make sure your agency or place of work can be found.
It is important to be found on Google Maps because 82% of Internet users rely on their mobile phones to rely as a GPS to find a location. Google Maps is the search app most preferred by mobile users.
The real estate virtual assistant will create a complete profile with the accurate details of your address and contact information and have it distributed to as many online channels as possible.
3. Maximize the Power of Twitter to Acquire Markets
Twitter is one of the best networks to acquire markets. The 140 character limit will push you to send out messages in volumes which will increase your level of activity.
One of the best ways to use Twitter for lead generation is by engaging people with interests in real estate. All the VA has to do is search for tweets that are related to real estate. Ask a service such as IFTTT (If This Then That) to e-mail your VA whenever someone posts relevant content in Twitter.
Your VA should be prepared with a few standard responses that they can deliver for you. If the response elicits a reaction, chances are the user will visit your Twitter page. From there a decision could be made to visit your website. This is why having a complete and interesting Twitter profile is important.
4. Use E-Mail to Get Online Reviews
Online reviews are powerful drivers of sales because they enhance your credibility, expertise and trustworthiness to your audience. Yet, many real estate agents forget to ask clients to provide them with a review of their experience.
All your real estate VA has to do is send out customized e-mails to your clients asking them for a courtesy of a review and thanking them for their business.
From there it becomes a matter of consistent follow ups. Virtual assistants know how to follow up requests from clients without imposing.
These are 4 effective strategies that your real estate VA can do to find unlimited leads. It requires time, focus and consistency. But the returns on time invested will create a consistent stream of qualified leads for your real estate business.